WHAT IS THE TRADEMARK VETRO ARTISTICO® MURANO?
It is a proof of origin provided by the Veneto Region in compliance with the law 70, passed on December 23 1994. It certifies that products have been made on the island of Murano, according to glass making tradition. It is managed by Consorzio Promovetro.
WHY IS THE TRADEMARK NECESSARY?
To protect the image of Murano glass and also to guarantee the customer about the origin of the product and that it has been made using traditional artistic methods born and developed over a thousand years in the island of Murano.
WHAT DOES THE TRADEMARK GUARANTEE?
The security that the product is genuine Murano Glass, made on Murano island, accoding to glass making tradition.
WHO CAN DISPLAY IT?
Only companies producing artistic glass on the island of Murano can apply for the trademark to the Veneto Region: if granted, they become a “concessionary company” of the Vetro Artistico® Murano trademark.
HOW DOES IT WORK?
Concessionary companies apply a special stick-on label anticounterfeit label to their products. It is produced with various security and traceability elements, to guarantee, without any doubt the origin of the product.
WHAT DOES THE STICK-ON LABEL LOOK LIKE?
The label displays the trademark’s logo and can either be produced with red and gold colours or blue and gold colours according to the different kind of glass making techniques. On the top there is the Concessionary Company’s code. Since 2016 the sticker has presented a serial number and a datamatrix code that unequivocally identify the product and represent its “identification card”.
HOW CAN I IDENTIFY THE AUTENTICITY OF THE PRODUCT THROUGH THE STICKER?
Through the reading of the datamatrix code with any dedicated app; with the official app Original Murano Glass, or alternatively through the Vetro Artistico® Murano web site, at the dedicated page.
WHERE CAN THE PRODUCTS WITH THE TRADEMARK BE FOUND?
Products with the Vetro Artistico® Murano trademark are sold all around the world, but for information about our authorised shops, please visit shop page.
HAVE YOU BUYED A MURANO GLASS PRODUCT?
VERIFY ITS AUTENTICITY
DO YOU WANT TO BUY A PRODUCT WITH THE VETRO ARTISTICO® MURANO TRADEMARK?
HERE YOU CAN FIND THE LIST
OF THE AUTORIZED SHOPS IN VENICE AND MURANO
NEWS AND EVENTS
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The international festival dedicated to the art of glass returns for a third edition: more than 150 organisations and individuals will stage over 180 events around Venice, Murano and Mestre between 7th to 15th September 2019. The festival will include exhibitions,...
Starting from 2 June 2019, four concessionary companies of the Vetro Artistico® Murano trademark will be engaged in a trade mission in Russia that will involve the delegates of the companies in a personalized agenda of meetings with local operators of the cities of...
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