To fight growing counterfeiting and to promote the culture of legality. Here is a brief summary of the national project “Io sono Originale – I’m Original”, financed by the Ministry of Economic Development within the framework of the initiatives developed to raise awareness on industrial property protection and to prevent and contrast the phenomenon of counterfeit products.


The project, in cooperation with consumer associations of the CNCU (National Council of Consumers and Users), will last two years and it aims at a full diffusion of anti counterfeiting messages, using the most effective tools and communication devices: surveys, a National Observatory, an online digital platform, a facebook page, newsletters, app, a virtual information platform for those who purchases via internet, major events, and informative and divulgative material, 14 multimedia dvd illustrating the content of each guide refer to the categories most affected by counterfeiting, including Murano glass.


For this reason, Consorzio Promovetro Murano, managing authority for the Vetro Artistico® Murano trademark, plays an important role within the project, given that counterfeit products are one of the main problems of glass. Six regional branches (Venice, Turin, Rome, Naples, Bari, Catania), each with its own area of competence, will offer a service of legal information and advice.


The office of Venice will be managed by Federconsumatori Veneto and Venice at the regional headquarters in via Fusinato/34 0.


The aim is to promote a cultural change by means of an information campaign aimed at understanding consumers that buying fakes is a serious shared responsibility with the crime.


“For years we have struggled to protect our art, our history and our tradition with all sorts of initiative and, above all, thanks to the Vetro Artistico® Murano trademark which guarantees the origin – says the President of Consorzio Promovetro, Luciano Gambaro – this project helps us to promote and raise awareness of legality to create protection in the territory for the safeguard of artistic craftsmanship which survival is in serious danger. “An initiative – continues the President of Consorzio Promovetro, Luciano Gambaro – which falls perfectly under the protocol signed between Consorzio Promovetro Murano, the Veneto Region, the Municipality of Venice, the Venice Chamber of Commerce, consumer organisations and trade associations in order to combat fake products and to protect artistic Murano glass and its trademark and also the other Venetian specialtiesas as Burano lace. “