The Foundation Teatro la Fenice and the Vetro Artistico® Murano trademark are working together on a new project for the promotion of Murano glass and Vetro Artistico® Murano trademark, during all theatre’s initiatives. Glass and Music, these two excellences of Venice, represented by the theatre La Fenice and Promovetro, will now share common actions in order to promote their art and the image of Murano glass in the world.
The La Fenice Foundation, which is in charge of the promotion of musical art – and Consorzio Promovetro Murano, managing authority for the Vetro Artistico® Murano trademark, which has worked hard to protect and promote the image of Murano glass itself, and its one thousand years old tradition, signed together a collaboration agreement to promote through shared initiatives Music and Murano Glass.
In particular this collaboration aims to the promotion of Murano Glass, and of the Vetro Artistico® Murano trademark among the initiatives of La Fenice, its programs and its partners on a national and international level.
Exhibitions of Murano glass artworks, realised by companies bearer of the Vetro Artistico® Murano trademark, will be realised at the theatre, and prizes with the trademark will be given by Consorzio Promovetro, during special occasions and official events.
“We would like to thank the Theatre La Fenice because they understood the importance of joining our institutions and traditions, well known all around the world – says Luciano Gambaro, President of Consorzio Promovetro. “ We are very proud of being together with Teatro la Fenice. These kind of collaborations have to be a primary target for the safeguard of our economical activities, but even more important, for Venice itself and its uniqueness.
This initiative is a further involvement of the Vetro Artistico® Murano trademark as partner of all most important initiatives of Venice. The protection of Murano Glass goes through the promotion of Vetro Artistico® Murano, a tradition unique in the world. Those who save Murano, protect Venice as well”.
“Murano Glass is a one thousand years old tradition, with technical innovation and inventions that deeply touched centuries of venetian artistic life. Also the venetian musical heritage has a similarly ancient background; Murano glass masterpieces and Venetian musical are admired all over the world, says superintendent Cristiano Chiarot – For centuries Venice has been a benchmark for its excellences, and this is also the spirit of the agreement between Consorzio Promovetro Murano and Theatre La Fenice. We are sure that it will give a cultural growth and national and international visibility.