Mr.Roberto Milk, CEO at NOVICA, takes onboard our plea and will have the glass objects’ names on his website changed from Murano Glass to Murano Inspired Glass.

Although for some of you this may seem a small change, for us here in Murano is a great sign of respect and we are very impressed by Mr.Milk quick and satisfactory response to the concerns that we raised only few days ago.

As we thought, this was just a mistake made in good faith and NOVICA and its CEO have shown that is possible to pay homage to Murano Glass tradition without exploiting its name.

Below you can find the comment that Mr. Milk has posted on this article on the Venice Times .

Roberto Milk

September 27, 2014, 23:27

This family of artisans in Brazil is originally from Murano (the grandfather came from there) and they have a fascinating story of leaving Italy and continuing their art glass traditions in a new country, with a fusion of traditional Italian techniques and new Brazilian influences. The artisans feel a very direct and important link to Murano. However, we agree with you 100% that this could be misunderstood and we support our friends in Murano 100%! You are correct. We will let the artisans know and we will adjust the names on our website to reflect that they were Murano-inspired. Thank you for bringing this to our attention. Roberto Milk, CEO & Co-founder, NOVICA PS: My grandfather is from Genova and we someday hope to have an office in Italy to work directly with all of the world-class artisans there. Ciao!

We at Consorzio Promovetro and welcome Mr. Milk’s words as a clear sign that there is still hope for business to be made in an ethical way and we offer Mr. Milk all our support if he will eventually decide to have an office in Italy. Why not in Venice, why not in Murano, the homeland of one of the most famous and oldest italian handcraft traditions ? 

National Geographic and NOVICA have shown the world that the respect for local traditions and cultural heritage is more important than money. 

Our goal here at, the official website of the Vetro Artistico® Murano seal of guarantee, is to educate the world about the fact that the words “Murano Glass” don’t represent a style or a technique, but a strong connection between a form of art and craftsmanship and the place where it have been practiced for more than a thousand years.

There’s still a lot of work to do in this sense and the support and encouragement that our fans across the various social networks has shown us will help pave the way to a broader and more incisive action worldwide, in order to defend the name of Murano Glass and the hard work of our glass masters.

Thank You NOVICA, Thank you Roberto Milk, Thank you National Geographic, Thank you to the Venice Times and Thank you to all our fans and supporters that have liked, linked and shared our plea across the web.

Remember, whether you just like Murano Glass or you own a piece, defending its heritage is a way to maintain the value of this art and to assure that the future generations will be able to share and enjoy your same passion.