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Arriva Google.it/madeinitaly, l’iniziativa di Google per accompagnare le imprese nell’economia di internet e promuovere le eccellenze dell’Italia, in collaborazione con il Ministero delle Politiche Agricole Alimentari e Forestali, Unioncamere, Fondazione Symbola e Università Ca’ Foscari.

 

Venezia, 23 gennaio 2014. La produzione artigianale di Murano, il vetro artistico conosciuto e apprezzato in tutto il mondo, approda questa volta su Google. Ed è uno sbarco col “botto”. Sì, perché il motore di ricerca mondiale Google attraverso Google Cultural Institute ha realizzato, insieme a Unioncamere, una piattaforma delle eccellenze italiane: google.it/madeinitaly. Insomma, il Made in Italy che piace, quello riconosciuto, amato e ricercato. Il vetro artistico di Murano è stato selezionato insieme ad altre 47 produzioni tipiche italiane tra cui le sete, le ceramiche, l’oro e molto altri settori ancora. La presentazione si è tenuta l’altra mattina a Roma alla presenza del Ministro delle Politiche Agricole Alimentari e Forestali Nunzia De Girolamo: Google ha illustrato il progetto “Made in Italy: eccellenze in digitale”, che si propone di avvicinare le imprese del Made in Italy alla rete e al suo grande potenziale economico e di export, far conoscere le eccellenze del nostro Paese in tutto il mondo attraverso una piattaforma digitale realizzata dal Google Cultural Institute e valorizzare i giovani come promotori della transizione dell’economia italiana al digitale.

 

A corollario dell’evento vi era inoltre una piccola esposizione di prodotti agroalimentari e dell’artigianato artistico delle principali eccellenze italiane, tra le quali il vetro di Murano, unica eccellenza del territorio veneziano presente nella piattaforma web ed a Roma in occasione della presentazione.

 

Il progetto parte dal fatto che, nel 2013, le ricerche legate a prodotti del Made in Italy sono cresciute del 12% sul motore di ricerca: la moda è la categoria più cercata, turismo e agroalimentare le categorie che segnano la crescita più significativa. Tuttavia, il Made in Italy è ancora poco presente sul web, solo il 34% delle piccole medie imprese ha un proprio sito internet e solo il 13% lo utilizza per fare e-commerce.

 

Da qui l’idea di una piattaforma che esponga il meglio dell’Italia. La piattaforma, già attiva, è costituita da un centinaio di mostre digitali, fatte di racconti, immagini, video e documenti storici, dove gli utenti di ogni parte del mondo potranno scoprire le eccellenze del sistema agroalimentare e dell’artigianato italiano, la loro storia e il loro legame con il territorio. Dentro, prodotti come il Grana Padano, il prosciutto di San Daniele, e, ovviamente, il vetro artistico di Murano il cui inserimento è stato fortemente voluto dal Consorzio Promovetro quale esempio di eccellenza del Made in Italy e del territorio veneziano.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“Per il vetro artistico di Murano, come per il progetto che stiamo portando avanti su Wikipedia, è una grande opportunità – commenta il presidente del Consorzio Promovetro, Luciano Gambaro – visto che tutti i giorni investiamo le nostre energie per combattere la contraffazione, la paccottiglia, il vetro spacciato come doc e invece realizzato all’estero. E’ anche un modo per aiutarci a diffondere un messaggio di tutela ai clienti finali, affinché siano coscienti di cosa stanno acquistando. Noi lo facciamo tutti i giorni con il Marchio del Vetro Artistico® Murano, ma che Google ci metta la faccia, insieme alla nostra, è confortante, vista la marea di informazioni spesso sbagliate che si emu casino bonus trovano nel web”.

 

L’iniziativa Made in Italy: eccellenze in digitale si propone anche di contribuire a far sì che le imprese, in particolare le piccole e medie, siano in grado di cogliere i benefici economici derivanti da internet. A questo scopo è dedicato il sito www.eccellenzeindigitale.it.

 

Google infatti ha deciso di realizzare un percorso formativo online per fornire agli imprenditori idee e riferimenti pratici per utilizzare il web come mezzo per sviluppare il proprio business. Ecco che qui, quindi, saranno raccontate le storie di quegli imprenditori artigiani che, scommettendo sulla rete, hanno consolidato la propria forza competitiva e proiettato la propria attività in uno scenario internazionale

Google.it/madeinitaly, a new initiative by Google, for the web promotion of some Italian excellences, with the collaboration of Italian Ministry of Environment, Unioncamere, Symbola Foundation and Cà Foscari University.

 

Murano Glass and its artistic craftsmanship, which are loved and appreciated all around the world, are now arriving on Google as a new web platform (google.it/madeinitaly), realised with the collaboration of Unioncamere, for the promotion of Italian excellences.

 

Murano glass has been chosen together with other 47 typical Italian productions like silk, ceramic, gold and many other more.

The official presentation has been held in Rome, at the presence of the Minister for the Environment, Nunzia de Girolamo.

There Google presented “Made in Italy: digital excellences” which aims to promote Italian companies through the web, using a digital platform realised by Google Cultural Institute to valorise Italian economy.

 

During the event a small exhibition of local food products and traditional artisanal products was held; Murano Glass was the only representative for Venice and its territory.

 

In 2013, according to the statistics, the Google research for “Made in Italy “ products, have grown of 12%. “Fashion” is the most searched category, while “Tourism” and “Food” are the most growing ones.

However “Made in Italy” is not very present on the web, only 34% of small and medium companies have a web site, and only 13% use E- commerce.

 

This data gave origin to a new platform showing the best of Italy. Google/madeinitaly is operative, and presents about one hundred digital exhibitions, showing images, videos, historical documents, etc…. Users will be able to discover the best of food and artisanal products, and their connections with their territories. There you’ll be able to find products like Grana Padano, San Daniele ham, and off course Murano Glass, proposed by the Consorzio Promovetro, as perfect example of Venice territory.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“This is a great opportunity for Murano Glass, just like the project we are promoting together with Wikipedia, says Luciano Gambaro, President of Consorzio Promovetro. Every day we fight fake products, and imported glass, in order to protect the final customers. People must know the origin of the products they are buying. This is our daily job, using the Vetro Artistico® Murano trademark as a tool; however having Google’s support is much comforting to us, once considered all misleading information available on the web.

 

Google.it/madeinitaly, a new initiative by Google, for the web promotion of some Italian excellences, with the collaboration of Italian Ministry of Environment, Unioncamere, Symbola Foundation and Cà Foscari University.

 

Murano Glass and its artistic craftsmanship, which are loved and appreciated all around the world, are now arriving on Google as a new web platform (google.it/madeinitaly), realised with the collaboration of Unioncamere, for the promotion of Italian excellences.

 

Murano glass has been chosen together with other 47 typical Italian productions like silk, ceramic, gold and many other more.

The official presentation has been held in Rome, at the presence of the Minister for the Environment, Nunzia de Girolamo.

There Google presented “Made in Italy: digital excellences” which aims to promote Italian companies through the web, using a digital platform realised by Google Cultural Institute to valorise Italian economy.

 

During the event a small exhibition of local food products and traditional artisanal products was held; Murano Glass was the only representative for Venice and its territory.

 

In 2013, according to the statistics, the Google research for “Made in Italy “ products, have grown of 12%. “Fashion” is the most searched category, while “Tourism” and “Food” are the most growing ones.

However “Made in Italy” is not very present on the web, only 34% of small and medium companies have a web site, and only 13% use E- commerce.

 

This data gave origin to a new platform showing the best of Italy. Google/madeinitaly is operative, and presents about one hundred digital exhibitions, showing images, videos, historical documents, etc…. Users will be able to discover the best of food and artisanal products, and their connections with their territories. There you’ll be able to find products like Grana Padano, San Daniele ham, and off course Murano Glass, proposed by the Consorzio Promovetro, as perfect example of Venice territory.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“This is a great opportunity for Murano Glass, just like the project we are promoting together with Wikipedia, says Luciano Gambaro, President of Consorzio Promovetro. Every day we fight fake products, and imported glass, in order to protect the final customers. People must know the origin of the products they are buying. This is our daily job, using the Vetro Artistico® Murano trademark as a tool; however having Google’s support is much comforting to us, once considered all misleading information available on the web.

 

Google.it/madeinitaly, a new initiative by Google, for the web promotion of some Italian excellences, with the collaboration of Italian Ministry of Environment, Unioncamere, Symbola Foundation and Cà Foscari University.

 

Murano Glass and its artistic craftsmanship, which are loved and appreciated all around the world, are now arriving on Google as a new web platform (google.it/madeinitaly), realised with the collaboration of Unioncamere, for the promotion of Italian excellences.

 

Murano glass has been chosen together with other 47 typical Italian productions like silk, ceramic, gold and many other more.

The official presentation has been held in Rome, at the presence of the Minister for the Environment, Nunzia de Girolamo.

There Google presented “Made in Italy: digital excellences” which aims to promote Italian companies through the web, using a digital platform realised by Google Cultural Institute to valorise Italian economy.

 

During the event a small exhibition of local food products and traditional artisanal products was held; Murano Glass was the only representative for Venice and its territory.

 

In 2013, according to the statistics, the Google research for “Made in Italy “ products, have grown of 12%. “Fashion” is the most searched category, while “Tourism” and “Food” are the most growing ones.

However “Made in Italy” is not very present on the web, only 34% of small and medium companies have a web site, and only 13% use E- commerce.

 

This data gave origin to a new platform showing the best of Italy. Google/madeinitaly is operative, and presents about one hundred digital exhibitions, showing images, videos, historical documents, etc…. Users will be able to discover the best of food and artisanal products, and their connections with their territories. There you’ll be able to find products like Grana Padano, San Daniele ham, and off course Murano Glass, proposed by the Consorzio Promovetro, as perfect example of Venice territory.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“This is a great opportunity for Murano Glass, just like the project we are promoting together with Wikipedia, says Luciano Gambaro, President of Consorzio Promovetro. Every day we fight fake products, and imported glass, in order to protect the final customers. People must know the origin of the products they are buying. This is our daily job, using the Vetro Artistico® Murano trademark as a tool; however having Google’s support is much comforting to us, once considered all misleading information available on the web.

 

Google.it/madeinitaly, a new initiative by Google, for the web promotion of some Italian excellences, with the collaboration of Italian Ministry of Environment, Unioncamere, Symbola Foundation and Cà Foscari University.

 

Murano Glass and its artistic craftsmanship, which are loved and appreciated all around the world, are now arriving on Google as a new web platform (google.it/madeinitaly), realised with the collaboration of Unioncamere, for the promotion of Italian excellences.

 

Murano glass has been chosen together with other 47 typical Italian productions like silk, ceramic, gold and many other more.

The official presentation has been held in Rome, at the presence of the Minister for the Environment, Nunzia de Girolamo.

There Google presented “Made in Italy: digital excellences” which aims to promote Italian companies through the web, using a digital platform realised by Google Cultural Institute to valorise Italian economy.

 

During the event a small exhibition of local food products and traditional artisanal products was held; Murano Glass was the only representative for Venice and its territory.

 

In 2013, according to the statistics, the Google research for “Made in Italy “ products, have grown of 12%. “Fashion” is the most searched category, while “Tourism” and “Food” are the most growing ones.

However “Made in Italy” is not very present on the web, only 34% of small and medium companies have a web site, and only 13% use E- commerce.

 

This data gave origin to a new platform showing the best of Italy. Google/madeinitaly is operative, and presents about one hundred digital exhibitions, showing images, videos, historical documents, etc…. Users will be able to discover the best of food and artisanal products, and their connections with their territories. There you’ll be able to find products like Grana Padano, San Daniele ham, and off course Murano Glass, proposed by the Consorzio Promovetro, as perfect example of Venice territory.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“This is a great opportunity for Murano Glass, just like the project we are promoting together with Wikipedia, says Luciano Gambaro, President of Consorzio Promovetro. Every day we fight fake products, and imported glass, in order to protect the final customers. People must know the origin of the products they are buying. This is our daily job, using the Vetro Artistico® Murano trademark as a tool; however having Google’s support is much comforting to us, once considered all misleading information available on the web.

 

Google.it/madeinitaly, a new initiative by Google, for the web promotion of some Italian excellences, with the collaboration of Italian Ministry of Environment, Unioncamere, Symbola Foundation and Cà Foscari University.

 

Murano Glass and its artistic craftsmanship, which are loved and appreciated all around the world, are now arriving on Google as a new web platform (google.it/madeinitaly), realised with the collaboration of Unioncamere, for the promotion of Italian excellences.

 

Murano glass has been chosen together with other 47 typical Italian productions like silk, ceramic, gold and many other more.

The official presentation has been held in Rome, at the presence of the Minister for the Environment, Nunzia de Girolamo.

There Google presented “Made in Italy: digital excellences” which aims to promote Italian companies through the web, using a digital platform realised by Google Cultural Institute to valorise Italian economy.

 

During the event a small exhibition of local food products and traditional artisanal products was held; Murano Glass was the only representative for Venice and its territory.

 

In 2013, according to the statistics, the Google research for “Made in Italy “ products, have grown of 12%. “Fashion” is the most searched category, while “Tourism” and “Food” are the most growing ones.

However “Made in Italy” is not very present on the web, only 34% of small and medium companies have a web site, and only 13% use E- commerce.

 

This data gave origin to a new platform showing the best of Italy. Google/madeinitaly is operative, and presents about one hundred digital exhibitions, showing images, videos, historical documents, etc…. Users will be able to discover the best of food and artisanal products, and their connections with their territories. There you’ll be able to find products like Grana Padano, San Daniele ham, and off course Murano Glass, proposed by the Consorzio Promovetro, as perfect example of Venice territory.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“This is a great opportunity for Murano Glass, just like the project we are promoting together with Wikipedia, says Luciano Gambaro, President of Consorzio Promovetro. Every day we fight fake products, and imported glass, in order to protect the final customers. People must know the origin of the products they are buying. This is our daily job, using the Vetro Artistico® Murano trademark as a tool; however having Google’s support is much comforting to us, once considered all misleading information available on the web.

 

Google.it/madeinitaly, a new initiative by Google, for the web promotion of some Italian excellences, with the collaboration of Italian Ministry of Environment, Unioncamere, Symbola Foundation and Cà Foscari University.

 

Murano Glass and its artistic craftsmanship, which are loved and appreciated all around the world, are now arriving on Google as a new web platform (google.it/madeinitaly), realised with the collaboration of Unioncamere, for the promotion of Italian excellences.

 

Murano glass has been chosen together with other 47 typical Italian productions like silk, ceramic, gold and many other more.

The official presentation has been held in Rome, at the presence of the Minister for the Environment, Nunzia de Girolamo.

There Google presented “Made in Italy: digital excellences” which aims to promote Italian companies through the web, using a digital platform realised by Google Cultural Institute to valorise Italian economy.

 

During the event a small exhibition of local food products and traditional artisanal products was held; Murano Glass was the only representative for Venice and its territory.

 

In 2013, according to the statistics, the Google research for “Made in Italy “ products, have grown of 12%. “Fashion” is the most searched category, while “Tourism” and “Food” are the most growing ones.

However “Made in Italy” is not very present on the web, only 34% of small and medium companies have a web site, and only 13% use E- commerce.

 

This data gave origin to a new platform showing the best of Italy. Google/madeinitaly is operative, and presents about one hundred digital exhibitions, showing images, videos, historical documents, etc…. Users will be able to discover the best of food and artisanal products, and their connections with their territories. There you’ll be able to find products like Grana Padano, San Daniele ham, and off course Murano Glass, proposed by the Consorzio Promovetro, as perfect example of Venice territory.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“This is a great opportunity for Murano Glass, just like the project we are promoting together with Wikipedia, says Luciano Gambaro, President of Consorzio Promovetro. Every day we fight fake products, and imported glass, in order to protect the final customers. People must know the origin of the products they are buying. This is our daily job, using the Vetro Artistico® Murano trademark as a tool; however having Google’s support is much comforting to us, once considered all misleading information available on the web.

 

Google.it/madeinitaly, a new initiative by Google, for the web promotion of some Italian excellences, with the collaboration of Italian Ministry of Environment, Unioncamere, Symbola Foundation and Cà Foscari University.

 

Murano Glass and its artistic craftsmanship, which are loved and appreciated all around the world, are now arriving on Google as a new web platform (google.it/madeinitaly), realised with the collaboration of Unioncamere, for the promotion of Italian excellences.

 

Murano glass has been chosen together with other 47 typical Italian productions like silk, ceramic, gold and many other more.

The official presentation has been held in Rome, at the presence of the Minister for the Environment, Nunzia de Girolamo.

There Google presented “Made in Italy: digital excellences” which aims to promote Italian companies through the web, using a digital platform realised by Google Cultural Institute to valorise Italian economy.

 

During the event a small exhibition of local food products and traditional artisanal products was held; Murano Glass was the only representative for Venice and its territory.

 

In 2013, according to the statistics, the Google research for “Made in Italy “ products, have grown of 12%. “Fashion” is the most searched category, while “Tourism” and “Food” are the most growing ones.

However “Made in Italy” is not very present on the web, only 34% of small and medium companies have a web site, and only 13% use E- commerce.

 

This data gave origin to a new platform showing the best of Italy. Google/madeinitaly is operative, and presents about one hundred digital exhibitions, showing images, videos, historical documents, etc…. Users will be able to discover the best of food and artisanal products, and their connections with their territories. There you’ll be able to find products like Grana Padano, San Daniele ham, and off course Murano Glass, proposed by the Consorzio Promovetro, as perfect example of Venice territory.

 

https://www.google.com/culturalinstitute/exhibit/il-vetro-di-murano/gQEnrb9B?hl=it&projectId=made-in-italy

 

“This is a great opportunity for Murano Glass, just like the project we are promoting together with Wikipedia, says Luciano Gambaro, President of Consorzio Promovetro. Every day we fight fake products, and imported glass, in order to protect the final customers. People must know the origin of the products they are buying. This is our daily job, using the Vetro Artistico® Murano trademark as a tool; however having Google’s support is much comforting to us, once considered all misleading information available on the web.